Strategic Planning and Business Development

Entering a market takes a lot of planning and competitive knowledge. Performing a competitive analysis of the market sounds overwhelming. LLA researches and executes competitive analyses for businesses in all sectors of the economy. We help businesses to understand if the market is under-served, overcrowded, if the supply chain is clogged or flows freely, and provide intelligence on local pricing. Read more »

Social Media and Web Presence

In today\\\'s business climate, an effective online presence is no longer an optional marketing channel. Rather it is an essential tool for a successful business. But, while all businesses need some sort of online presence, not every tool is right for everyone. At Loon Landing Advisors, our skilled consultants can work with you to understand what you want, need and expect from your online presence. Read more »

Entrepreneurs and Incubators

You: New business owner with a big idea who is ready to take on the world. Money\\\'s tight, but it hopefully won\\\'t be for long. Us: Smart consultants with experience in the entrepreneurial and small business world. We know what you need to succeed, and can work within your budget. Our specialties include market strategy, product niche ID and help with adapting to changes in your vertical and in the economy, business development assistance. We know how to help you hire, train and grow your sales force. Social media strategy, website work, business planning. Together: We will flatten the the obstacles that can impede rapid growth and set our sights on success. Read more »

Community Engagement

Effective community engagement has benefits for both government and citizens. For government, community engagement allows for wider sources of information, perspectives and potential solutions and is often the basis for productive dialogue and deliberation. Read more »

 

The Art of the Occasional Yield

I believe Mateo has learned the art of the occasional yield.

Mateo is a big black dog. At his last weigh-in at the vet’s, he tipped the scales at 97 pounds and he’s likely over the century mark at this point. He’s a gentle soul who is likely to do more damage with his wagging tail than anything else.

Mateo is a rescue we adopted soon after we moved here. He had languished for weeks at the shelter probably because he was big, black, and not a puppy. We don’t know anything about his previous life and he’s never said much about his past.

Stepping Up

It’s amazing  how many life lessons can be applied to the business world as well.

I’ll just go ahead and tell the story.

“Step up, tell the truth and take responsibility for your actions and all will be big medicine.”

When I said those words I was the newly-minted director of a small Emergency Medical Services department in suburban Montreal attempting to establish an organizational culture wherein the medics had only a few rules to follow:

  • Respect yourself
  • Respect your colleagues
  • Respect your clients
  • Respect your community

Prima Donnas

Prima Donnas? Shooting Stars? High Maintenance?   Every one of those terms has been used in the coffee room to describe business development /sales people. The CEO may have used the term when tempers fray.  How can a company build a culture in which the sales and business development team integrates smoothly into the entire company?

The Care and Feeding of Business Development

By: Jeri Epstein, Managing Director (Part 1 of 2)

Integrating the business development team into the rest of your company takes planning and a high EQ.  EQ is an Emotional Quotient. In smart leaders, it complements a high IQ.  Strong leaders have both.

The financial department, engineers, IT professionals often view the Business Development team in your company as the flighty, high-expense account, travel-everywhere crowd. They are the ones flying to interesting cities, eating lunch on the company’s credit card and having drinks with prospective customers while the “real employees” work every day in cube farms and closed offices. It sets up a potential source of friction.

Stranger Danger

I don’t miss 2011. It was a rugged year and I don’t mind saying that I’d have kicked it into a pig-manure-slurry-filled ditch if the option had presented itself.  Hell, I’d have put the year to bed in late November because right after that is when I became aware of a whole new meaning for the words ‘Stranger danger.’

Discontinuity, Dislocation and Starting a Business

by: Jeri Epstein, Managing Partner

Our parents’ generation went to work for a company, stayed there for 35 years, and then received a gold watch and a retirement package. Those days are gone. Until the financial collapse four years ago, women were the primary victims of discontinuity in their work lives. They would start a job, marry, have children, and take time to raise them. When they returned to the office, trying to juggle families and jobs, their male counterparts had moved steadily ahead into executive management positions. With the financial downturn, men were unemployed and their dream of working for large, established corporations with pensions and benefits were disrupted as well.  Discontinuity became a universal problem.

New Year…

Hope it’s a great New Year thus far.

I’m the managing partner whose desktop is the quietest right now.

I’m not complaining too loudly.

I’ve been lucky enough to spend a lot of time with our girls over the holiday break, to cook evening meals for our family, to learn how to tackle many of the minor repairs that had always seemed to be just beyond my limited abilities with power tools.

Social Media Strategy vs. Policy

Recently I have seen some blog posts that use the terms social media policy and social media strategy interchangeably. Don’t do this – know the difference. You could conceivably have a policy without a strategy.  But more usefully, you should have a social media strategy that follows a company social media policy.  Confused yet?  Well here are the differences.